Hindustan Coca-Cola Beverages has taken up a pilot project that deploys solar cooling system to keep its beverages and drinks cool even in areas where there is erratic supply of power.

What started as a pilot project in Agra in Uttar Pradesh, mainly to test the feasibility and reliability for rural areas short of power supply, may be considered for deployment even in urban areas wherever there is power deficit.

The company sees eKoCool, developed by it in house that operates harnessing the power of solar energy, without recourse to electricity source. This is seen to be ideal for usage in rural areas of the country, according to Mr Deepak Kaul, Senior Vice President of Hindustan Coca-Cola Beverages.

As the cost of solar panel and associated accessories come down, it would be possible to deploy this wherever necessary.

Speaking to Business Line here today, Mr.Kaul said, “The Southern market is a major contributor for the company. Rural economy is doing pretty well. That’s where the demand is coming for the company. Overall, the business is fairly on track.”