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Beverage major Coca-Cola India has roped in actor Tamanna Bhatia as brand ambassador for its brand Fanta in Tamil Nadu and Karnataka.
Tamanna would engage with the Fanta consumers to effectively endorse all the brand’s upcoming initiatives, Coca-Cola India said in a statement today.
Commenting on the association, Coca-Cola India and South West Asia Vice-President (Marketing), Ms Anupama Ahluwalia, said: “We hope to have a fruitful association with her (Bhatia) and are positive that she will help build and further strengthen the brand’s connect with its consumers.”
Coca-Cola has signed Tamanna as brand ambassador for Fanta for a period of two years, the company said without divulging the financial details.
Tamanna would be the face of the new ‘Fanta Behind The Label’ promotion and will feature in the new television commercial which will go on air tomorrow, the company said.
In addition, consumer promotion will be supported by a range of activities by radio, print, digital and on ground initiatives across Tamil Nadu and Karnataka.
Coca-Cola sells various beverages brands including Diet Coke, Thums Up, Fanta, Limca, Sprite and Maaza in India.
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