Comments
Coca-Cola India expects to be back on the double-digit growth track in the coming quarters. “Our aspiration is to get back on double-digit growth,” Venkatesh Kini, Deputy President, Coca-Cola India & South West Asia, said here on Sunday. He was speaking to media persons on the sidelines of the FIFA World Cup Trophy tour of the city.
He said the company posted per cent growth in the third quarter of 2013, against 1 per cent in the April-June quarter.
“We had 29 consecutive quarter of growth. Out of the total, 19 quarters witnessed double-digit growth. We gained volume and value share in India in these quarters in total non-alcohol ready-to-drink beverages as well as in both sparkling and still beverages,” Kini added.
Reiterating the company’s $5-billion investment plan in India between 2012 and 2020, Kini said Coca-Cola has been banking on the rural market.
It also plans to introduce new product lines for the largely untapped rural India. Kini added that trials for some dairy and energy-based products are already on. “We are already offering affordable price points to consumers like the 200 ml Coca-Cola glass bottle at Rs 8,” he said.
> ayan.pramanik@thehindu.co.in
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.