Colgate-Palmolive (India) Limited, the market leader in oral care, today announced the launch of Colgate Total Pro Gum Health in India.
Gum problems are one of the most frequently experienced oral health concerns and yet highly neglected by Indian consumers.
A new survey conducted across eight Indian cities by Colgate-Palmolive (India) Limited and GFK Mode has revealed that one in every three Indians suffer from gum problems and almost half of them suffer at least once a month. The most frequently encountered gum problems are bleeding and soreness of gums, with more than 80 per cent of such people facing the issue at least once in 6 months. The survey results also indicate that these symptoms are not considered to be threatening by most. Only 43 per cent of those suffering from gum bleeding actually consult a dentist, while more than 35 per cent opt for home remedies like rinsing with warm water and applying clove and salt.
Announcing the launch, Ajith Babu- Marketing Director, Colgate-Palmolive (India) Limited said, “We are launching Colgate Total Pro Gum Health toothpaste in line with our long standing commitment of introducing the very best in oral care to Indian consumers. Colgate Total Pro Gum Health is an advanced oral care solution, clinically proven to effectively work on gum problems.”