Comments
Dabur India has expanded its fruit juice range with the launch of two new fruit-mix variants –Banana Strawberry and Green Apple Punch. With the launch of these two variants, the Réal Activ range now has 11 variants, while Real and Réal Activ together have 25 different variants in the market.
Dabur India Ltd Category Head – Réal Activ, Anirudh Pandharkar, said, “With this, we aim to further expand the fruit-based beverages category and give our consumers more choices to make their modern hectic lifestyle healthier. Made from 100 per cent hand-picked fruits, these two new variants from Réal Activ Fiber+ are loaded with the goodness of fibre that keeps you fuller for longer.”
The company has also rolled out a new 360-degree communication campaign titled “Activate Life”.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.