FMCG firm Dabur today said it has roped in South Indian actor Samantha Ruth Prabhu for its newly launched range of air freshening gels under the Odonil brand.
With this launch, brand Odonil is establishing itself as the complete air refreshing expert, offering a variety of air care solutions for every space in your homes, Rohit Gupta, Category Head-Home Care, Dabur India Ltd said in a statement.
Commenting on the signing of Prabhu as the brand ambassador, he said: “We feel that Samantha would surely be able to connect and more effectively communicate the brand’s benefits with the consumers.”
The new Odonil Gel will be available in four fragrances — Soothing Jasmine, Enamoring Lavender, Charming Citrus and Mystic Rose, it said.
“The new product will be available across the country in both modern trade as well as general trade outlets,” Gupta added.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.