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FMCG firm Dabur India today launched the sugar-free version of its popular ayurvedic product Chyawanprash to tap health conscious customers.
Dabur has roped in Bollywood actor Anil Kapoor as the brand ambassador for ‘Dabur Ratnaprash SugarFree’.
“Enriched with the power of potent Ayurvedic ingredients like moti, kesar, musali, Dabur Ratnaprash SugarFree has been specially developed for those who feel the need to rebuild strength, stamina, vigour, vitality and energy that’s drained by the stress of day-to-day living,” Dabur said in a statement.
Dabur India Category Head-Health Supplements Ajay Parihar said: “This marks a first for Dabur and for the healthcare industry in India... Dabur Ratanprash in a sugar-free form that makes it more appealing to the health-conscious consumers.”
Dabur Ratnaprash SugarFree is priced at Rs 305 for 450 gm pack and Rs 590 for 900 gm jar.
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