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Dabur has relaunched its hair care brand Vatika Shampoo range with a premium positioning. It has also roped in Priyanka Chopra as the brand ambassador for the Vatika Premium Naturals Shampoo range.
The company, however, has not tweaked the pricing of the shampoo.
“In our endeavour to cater to our consumer’s evolving hair care needs, we have relaunched Vatika, in a more effective Vatika Premium Naturals avatar. The new Vatika Premium Naturals shampoo range, developed post extensive R&D, is fortified with the goodness of proven natural ingredients to deliver superior conditioning and hair care without the fear of harmful chemicals,” said Ajay Motwani, Category Head-Hair Care, Dabur India Ltd.
He added that the company will be launching a 360-degree national media campaign for the same.
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