Dabur India has roped in Anil Kapoor as the brand ambassador for its latest offering Ratnaprash, which has been specially developed for adults.

He will feature in the new campaign with the tagline, 'Feel the Power of the Youth'.

'In a statement, Dabur India Category Head-Health Supplements Ajay Parihar said: “This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients.”