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Daikin Air conditioning India on Monday unveiled 20 new models here as part of its plans to deepen its market in the country.
“India’s air conditioning market is estimated to grow at a robust compound annual growth rate of 20—25 per cent and Daikin India has all the trappings to become the leader in the growing residential air conditioning market,” said the company’s Managing Director Mr Kanwal Jeet Jawa, after announcing the launch here today.
He further said Daikin India has allotted 5—6 per cent of the turnover as marketing spend for an aggressive brand awareness campaign to boost the brand impact.
In the first phase, the company aims to target the middle class with its new mid market pricing strategy, he said.
Currently the Daikin India manufacturing plant, which is located at Neemrana, Rajasthan, with an area of 160,000 sq metres. The facility has the capacity to manufacture 20,000 units and 1,800 chillers.
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