Dalmia Continental has launched an interactive YouTube campaign series 'Cooking with Love' for its flagship brand Hudson Canola Oil.
Executed by Drizzlin Media, the interactive campaign allows viewers to take decisions and reach a conclusion of their choice.
As Himani Dalmia, General Manager and Head, Marketing, Dalmia Continental, noted, since 2007, the company has endeavoured to interact with its target audience through every medium possible, in a bid to make them aware of the benefits of canola oil.
Deepak Goel, CEO of Drizzlin Media noted, "The video was a result of an understanding of today's youth, who are more open to trying new ways to seek forgiveness for forgetting important life events."
Hudson Canola Oil is a brand owned by Dalmia Continental. The company claims that the oil has high monounsaturated good fats, along with a high Omega-3 content.
Dalmia Continental launched its flagship product, Leonardo Olive Oil which was acquired by Cargill India in February 2014. The company is now concentrating on Hudson Canola Oil.