The largest Direct to Home (DTH) service provider Dish TV has hiked rates for its monthly subscription packs beginning this month.

The company has increased prices of its monthly packs for its existing consumers except in the southern States that include Kerala, Andhra Pradesh, Karnataka and Tamil Naidu.

Most of its packs will now be expensive by Rs 20. The basic pack is now priced at Rs 200, while one of its top end packs will be priced at Rs 380.

Sources said the company took the decision to increase the rates of its monthly subscriptions due to several factors which includes rupee devaluation and service tax increase . With most DTH companies importing their set top boxes, currency fluctuation is hurting their margins.

Executives from other DTH players said they are closely evaluating the situation and could increase the price of the set top boxes for new customers rather than monthly subscription packs for the existing consumers.