As the digitisation war is heating up in the four metros, Direct to Home service provider, Dish TV, launched a standard definition box with recording facility branded as Dish + on Tuesday.
Priced at Rs 1,690, it comes with a free 4 GB pen drive as part of its inaugural offer. The company said that post video cassette recorders, there is no recording device available with consumers and it hopes to fill this gap with its SD recorder.
The company will launch the box in two phases across 42 cities. Salil Kapoor, Chief Operating Officer, Dish TV India, said, “Dish+ is a comeback of recorders in the living room and is a clear differentiator vis-à-vis other alternatives including digital cable.”
The company said it is compatible with any USB device enabling consumers to plug and play an existing USB stick beside rewinding and recording live television, among other features.