Disney has planned to bring its ‘theme home’ business closer to households. Now a real estate developer can buy the rights to Disney’s characters and design spaces that give an experience of Disney’s world.
“It is innovative business for us, which is being experimented in India,” Roshini Bakshi, Managing Director, Consumer Products, Publishing and Retail, Disney UTV, told reporters here. According to Bakshi, this model may be taken to the US and other markets.
To begin with, Walt Disney Co (India) has tied up with two realty developers — one in Kolkata and another in Mumbai — for the theme home.
Under a licensing arrangement, the builder or developer can a room which features the Disney experience for children.
Disney UTV, an affiliate of Walt Disney Co (India), will sell rights to its animated characters.
Disney also sells home products such as furniture, beddings, rugs, tableware, kitchenware, fans, paints and bath accessories. “We expect this segment to grow further in India,” Bakshi added.
An upcoming project in the Southwest outskirts of Kolkata – Taurus County – will have apartments with a ‘Disney room’ each.
Targeted at middle-income families, these flats will be priced between Rs 15 lakh and Rs 35 lakh, Amitabh Roy, CEO of Team Taurus, said.