Kolkata-based hosiery and innerwear maker Dollar Industries Ltd has launched an online dance competition. The contest is open till April 15. Participants can register through www.bigbosskesaath.com and download the music track. Contestants can then create their own dance video using the track and upload it on the site’s Facebook page, www.facebook.com/dollarinternational . The winner gets a cash prize of Rs 1 lakh.
Dollar has already launched its new TV commercial for BigBoss — its premium innerwear range — featuring Akshay Kumar as its brand ambassador. The commercial also features ace dancer Prabhu Deva. The script for the commercial has been written by R. Balki and the advertisement was directed by Amer Jaleel, national creative director of Lowe Lintas.