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Kolkata-based hosiery and innerwear-maker Dollar Industries Ltd has launched an online dance competition.
One can register through the site in www.bigbosskesaath.com and download the music track. Contestants can then create a dance video using the track and upload it on the site’s Facebook page, www.facebook.com/dollarinternational. The winner gets a cash prize of Rs 1 lakh.
Dollar, it may be recalled, has already launched its new TV commercial for BigBoss — its premium innerwear range — featuring Akshay Kumar as brand ambassador. The commercial also features ace dancer Prabhu Deva. The script for the commercial has been written by R. Balki and the advertisement was directed by Amer Jaleel, national creative director of Lowe Lintas.
According to a release issued by Dollar Industries, with the signing of Akshay Kumar as the brand ambassador for its premium range of products, the company achieved a 200 per cent growth in sales in 2011. It now enjoys a 15 per cent year-on-year growth.
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