Pharma major Dr Reddy’s Laboratories Ltd has launched HAiROOTZ, the first hair growth supplement to be marketed in India as over-the-counter (OTC) by the company.

The product comes from the same branch of business that markets Mintop, the leading dermatologist recommended brand, the Hyderabad-based company said in a release issued here on Friday.

Studies reveal that more than 58 per cent of men aged 30-50 years suffer from a common type of hair loss, due to modern lifestyles which has brought about various nutrition related deficiencies and diseases, hair loss being one of them.

``HAiROOTZ provides key nutrients needed for maintaining healthy hair. Stressful lifestyles often lead to hair greying and hair loss,’’ it said adding that its formula has grape seed extract containing potent antioxidants, which are 20 times greater than Vitamins E & C.

Other key ingredients include Biotin which helps prevent excessive hair loss, minerals which have shown to reduce hair thinning, breakage and prevent dandruff and greying. It also includes key amino acids which would promote hair growth by improved blood circulation to hair roots.

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