Dr Reddy’s Laboratories, the over $ 2-billion pharma major, will now drive its growth with the motto `Good Health Can’t wait’. It has launched its new visual identity and brand to guide its actions across the globe.

The logo puts the patients at the centre of everything that Dr Reddy’s does. The heart depicts empathy and caring while the circles connote dynamism and responsiveness. The corporate colour will be – Purple, which is associated with creativity and wisdom.

The objective of the rebranding is to focus on a patient-centric approach, to meet new and emerging challenges they are facing. It will be executed in two stages. In the first phase, the corporate brand has transitioned to the new identity. Phase two will see the new identity transitioning on to the company’s product packaging.

The existing logo and brand identity will remain in place and valid until changes that are pertinent to legal processes, documentation and other regulatory or statutory changes are complete, the Hyderabad-based company said here today.

Satish Reddy, Chairman of the company said, “Over 31 years, Dr. Reddy’s has grown from a manufacturer of APIs into a multinational pharmaceutical brand of repute, with operations in over 25 countries. Our belief ‘Good Health Can’t Wait’ lends new meaning to our core purpose of accelerating access to affordable and innovative medicines.”

G V Prasad, Co Chairman and CEO said, the company’s goal has always been singular: to ensure expensive medicines are within the reach of patients. Dr Reddy’s will deliver on its purpose and belief through five promises: To bring expensive medicines within reach of patients who need them, to address unmet patient needs, to help manage their disease better, to work with partners in ensuring drug availability and thereby make them succeed.

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