Cogito Consulting, the brand and marketing consulting division of Draftfcb Ulka, has launched a book titled `India 2061 – A Look at the Future of India', which will attempt to predict how various sectors in the country would look 50 years hence.
The projections cover areas such as population, life expectancy, the economy, education, infrastructure, automobiles, electricity, Internet and the media. The quantitative compilation was released in 2012 as a white paper.
The process involved accessing data from hundreds of sources available in the public domain as well as syndicated databases and then using statistical techniques and tools to project the data.
The book has over 20 thought leaders from various industries sharing what they see as the challenges India will face as it gets ready to join the league of developed nations. The first section of the book includes articles from these thought leaders covering infrastructure areas such as power, water, school education, management education and healthcare. New age industries such as retail, telecom, television, automotive, mobile and information technology have also been reported on.
With eminent guest writers including Ajit Balakrishnan, Ajit Ranade, Anil Sardana, Ashish Chauhan, Dorab Sopariwala, Geet Sethi, Hasit Joshipura, Pavan Sukhdev, Punit Goenka, Ravi Kant, R.S. Sodhi, S. Ramadorai, Sanjeev Aga, and Thomas Mathew T, among others, the book features thought provoking articles which in many ways drive home the point – what we do today will have a significant impact in 2061.
The genesis of the book was to mark the milestone year 2011 when Draftfcb’s Indian arm, Ulka Advertising, completed 50 years. To celebrate the occasion, Cogito Consulting and the analytics team, Asterii Analytics, set out on a journey to quantitatively forecast India’s future till 2061, when Ulka would celebrate its 100th birthday.