Kids franchise and toy brand Pokémon is making a comeback in India with its launch on Hungama TV.
The show is being syndicated by Dream Theatre to Hungama TV, marking its foray in content syndication. Dream Theatre will also handle the licensing and merchandising portfolio for Pokémon in India and South Asia.
Launched in May this year, the show reportedly reaches a 57.1-million audience pan-India.
Pokémon is one of the top brands internationally with a slew of television series, movies, video-games, toys, and consumer products.
On the licensing and merchandising front, Dream Theatre is tying up licensees across multiple categories spanning toys, plush, apparel, back-to-school and others, which will start hitting stores by January 2015.
Says Jiggy George, CEO and Founder, Dream Theatre, “On the licensing front we are excited to revive the Pokémon phenomena in India and build into an evergreen property in India.”
“Pokémon, true to Hungama TV’s proposition, celebrates the spirit of childhood. The response to the series has been phenomenal and its success is a testimony to the fact great content packaged with interesting elements can definitely excite the kids of today,” Devika Prabhu, Director, Programming, Media Networks, Disney India said in release.