Dharampal & Satyapal (DS) Group is expecting Rs 100 crore revenue from its new candy product, 'Pass Pass Pulse' in the present financial year.
Disclosing this at a press conference held here on Wednesday to announce the launch of the product in Hyderabad market, Shashank Surana, Vice President - New Product Development, DS Group said there was 'good' response for the product in northern markets like Gujarat.
Since its launch in April this year, the Rs 6,500 crore diversified business conglomerate had already earned Rs 50 crore from the sale of the product in north India.
"The result of the test marketing in the southern markets has also been very encouraging,’’ Surana said adding that Hyderabad ranked number two as a consumer city for hard boiled candy, according to AC Neilsen.