DSP has unveiled a new logo to mark its new brand identity.

The company has said that DSP BlackRock Investment Managers Pvt Ltd would henceforth be known as DSP Investment Managers Pvt Ltd and DSP BlackRock Mutual Fund as DSP Mutual Fund.

DSP Group signed an agreement in May this year to buyout BlackRock’s 40 per cent stake in their joint venture DSP BlackRock Investment Managers Pvt Ltd. Earlier, DSP Group was the majority partner and owned 60 per cent while the remaining 40 per cent was with BlackRock Inc.

The company has in a release said that the transaction was completed on August 16. Arpwood Capital Private Ltd was the financial advisor and TT&A the legal advisor to the group for the said transaction.

Headed by Hemendra Kothari, the group’s joint venture arrangement with Merrill Lynch Investment Managers dates back to 1996, when the latter established its retail asset management business in India. It was then known as DSP Merrill Lynch Asset Management (India) Ltd. This business went on to become DSP BlackRock Investment Managers in 2008 after BlackRock Inc took over Merrill Lynch’s global asset management business in 2006.

In 2018, the group completed the buyout of BlackRock’s 40 per cent stake and changed its name to DSP Mutual Fund.

DSP Mutual Fund manages assets in excess of ₹97,000 crore across equity, fixed income and alternatives and has an investor base of over 23 lakh.

Commenting on its new brand identity, Hemendra Kothari said that the DSP name has evolved and thrived through many generations. “This is simply the next phase of our journey. We will continue to focus on making a real difference in our investors’ lives, delivering long term investment excellence.”

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