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Eastern Treads Ltd, a member of the Rs 600-crore Eastern group, is on the threshold of a major expansion.
The company that caters to tyre treading segment is now actively engaged in the process of new product development besides venturing into overseas markets.
“We’ve started implementing a set of well-thought-out strategies to power the company to bigger growth,” M.E. Mohammed, ETL managing director, said.
New products
As part of this initiative, Eastern Treads will soon offer a new line of value-added products catering to the requirements of airlines and defence.
They include mountings, beltings, hoses, tubings, seals, sheeting, bushes and allied products. ETL, whose production facility is located at Oonnukal near here, has a monthly processing capacity of 600 tonnes of tread rubber, he added.
The company has the latest technology to manufacture tyre retreading materials both in hot and cold processes. This supports the growth and market expansion plans, S. Rajesh, general manager (operations), Eastern Group, said.
Quality-oriented growth being the main focus, ETL is also being armed with latest technical equipment through massive investments to augment its ambitious growth plans.
Global plans
As part of its global plans, ETL will also soon foray into the European Union markets. The company is in the process of an evaluation, roping in the services of international experts who know those markets well.
The EU’s go-green policy has thrown open good opportunities for tread rubber. The company wants to cash in on this and are holding discussions to push exports further, Rajesh said.
ETL has recently entered the West Asian market, exporting a maiden consignment of tread rubber. Plans are also afoot to export 200 tonnes of tread rubber by the end of first quarter of next fiscal.
The company is all set to achieve a turnover of Rs 100 crore in the current fiscal and has designed aggressive strategies to take the turnover to Rs 500 crore by 2016-17.
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