Emami Ltd has entered the light hair oil segment and roped in film actor Yami Gautam for its new product Emami 7 Oils in One.
Developed in collaboration with international hair expert Tony Pearce, the oil will offer a formulation for hair damage repair and nourishment.
Priti A Sureka, Director of Emami, said the light hair oil market has been clocking a consistent 12.8 per cent growth in an otherwise saturated Rs 8,000-crore hair oil category.
A TV commercial featuring Yami Gautam will go on air from April 25 across various channels. Developed by Scarecrow Advertising, the TVC has been directed by Jonathan Lennard.
The product will be available in 50 ml and 100 ml packs, priced at Rs 28 and Rs 55, respectively. It will also be available in 3-ml Re-1 trial sachets.