FMCG major, Emami, has launched a new variant of its ‘HE’ brand of deodorant. Called “HE Respect”, the company has also come up with a new digital advertising campaign centering on respecting women.
According to a release issued by the Kolkata-based company, the “Respect” campaign was designed around the central thought of “real men respect women”. It tries to break stereotypes of objectification of women for commercial purpose.
A 150 ml pack of the deodorant has been priced at Rs 190.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.