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Tennis player, Sania Mirza, has been roped in as a celebrity endorser for Kesh King, the leading ayurvedic hair care brand owned by FMCG major Emami Ltd.
Sania will be endorsing the hair oil and shampoo variants of Kesh King.
So far, Kesh King has had brand ambassadors like Juhi Chawla and Shruti Haasan (for the southern markets).
According to Priti Sureka, Director, Emami, the ayurvedic hair oil is one of the most dynamic areas of growth.
“Bringing in Sania Mirza as an endorser to this brand will help us generate enough attention among its target markets and audience,” she said.
Kesh King was acquired by the Kolkata-based Emami in June 2015, marking the company’s foray into the ayurvedic hair & scalp care segment. The brand portfolio includes ayurvedic medicinal oil, herbal shampoo & conditioner and ayurvedic capsules.
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