ErosNow embedded in LeMax phones

Eros International has announced a strategic business alliance between ErosNow, its digital OTT platform, and Chinese internet and technology firm LeEco. LeEco has launched their flagship superphones, Le Max & Le1s, in the Indian market today. ErosNow will be integrated within the Le ecosystem of internet-enabled smartphones and smart televisions, showcasing ErosNow’s extensive repository of Bollywood films, music and Originals. Devices will include a one-year premium subscription to ErosNow service pre-bundled with the purchase of the phones. Our Bureau