Leading sports broadcaster ESPN Star Sports has launched its on-ground division-Event Management Group (EMG) in India.
PepsiCo India has roped in EMG to manage its football league Pepsi T20 Football.
ESS will produce and showcase the Pepsi T20 Football tournament in an 8 episode series.
The event management company is also managing the School Quiz 2012 where it has roped in HDFC Life as the title sponsor. EMG manages and promotes premiere sporting events around Asia.