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Eveready Industries India Ltd on Wednesday announced a hike in the prices of its premium range of dry cell batteries. Minimum retail price of these batteries will be increased from Re 0.50 to Re 1.00 per unit.
According to Amritanshu Khaitan, Managing Director of Eveready, “While commodity prices continue to remain somewhat soft, currency exchange and normal inflation in overhead expenses had some impact on margins. The company is thus setting off such impact by increasing prices of its premium range of batteries.”
Eveready sells more than 1.2 billion units dry cell batteries annually. The premium range constitutes about 40 per cent of the total battery volumes.
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