Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and dairy products, on Thursday said it has registered the highest-ever growth of 32% to achieve turnover of Rs. 18,143.46 crore during 2013-14.
GCMMF said it achieved a 23% cumulative average growth rate (CAGR) over the last six years by leveraging on several marketing and technological innovations as well as enhanced distribution reach.
GCMMF plans to achieve turnover of Rs. 21,600 crore in 2014-15.
During the last four years, GCMMF has ensured 59% increase in milk procurement price to its farmers, resulting in 46% growth in milk procurement during the same period. By continuously offering most remunerative price for milk to its dairy farmers, GCMMF has incentivised them to enhance their investment towards increasing milk production.
The high growth in turnover is reflected in the performance of its various mega-brands.
R S Sodhi, Managing Director, GCMMF, informed that Amul has planned rapid expansion across its entire value-chain. “In line with increase in our milk procurement, our processing capacities across all member unions have also been enhanced from 170 lakh litres to 232 lakh litres per day in the last three years. Our new dairy projects in Amreli, Bharuch, Surendranagar, Kutch and Bhavnagar will help to further enhance our capacity. “
In the pipeline are new dairy projects at Rohtak, Faridabad, Kanpur, Lucknow and Kolkata. With their commissioning GCMMF’s combined processing capacity will be enhanced by another 60 lakh litres per day, he added.
He said that Amul’s presence on Global Dairy Trade platform, in which only the top six dairy players of the world sell their products, has earned recognition across the world.