Experian CheetahMail, leading permission-based email marketing platform, has expanded its portfolio in the Indian market by tying up with firms such as Cafe Coffee Day, Apnapaisa and Yepme.com.
The London-based company will help these brands them engage with their audience through advanced email marketing strategies (EMS). Experian already has brands such as Makemytrip, Lemon Tree Hotels and Flipkart on its platform.
“We will help the brands improve their return on investments on digital marketing programmes by deploying sophisticated EMS on the foundation of an industry-leading permission-based platform,” said Naveen Bachwani, Head of Experian Marketing Services.
Besides, the platform would enable customers to tailor the marketing strategies to suit their consumer preferences, define an appropriate segmentation approach and maximise inbox deliverability with measurable results.