Comments
Beverages marketing company Kristal Spirits India Pvt Ltd launched Fashion Vodka here on Thursday.
“Fashion Vodka of F Beverages Ltd, affiliated to Fashion TV, is available in the regional market here for Rs 850 (party collection variety) and Rs 5,000 (luxury collection),’’ Arun Aditya, Managing Director of Kristal Spirits, told newspersons here on Thursday.
The Andhra Pradesh market size is 65,000 cases a year out of a total one million cases of premium Vodka sold in the country.
“We aim to capture about 10 per cent of this market in the next one year,” Aditya said. With this launch, Fashion Vodka is now available in Delhi, Chandigarh and Hyderabad.
The brand will be launched in Mumbai, Kolkata, Chennai, Bangalore, Pune and Goa next month, he added.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.