Fiama Di Wills, the personal care brand of FMCG major ITC Ltd, has launched a signature series of couture spa range of gel bars designed by fashion designer Wendell Rodricks.
In line with the brand proposition of ‘Feel Young’, the series of three couture spa range gel bars are infused with real gold known for its youthful skincare properties and anti-oxidant benefits, said a company press statement.
“We are happy to have collaborated with Wendell Rodricks to create an exciting and fashionable series of gel bars. The series celebrates the intrinsic bond between fashion and beauty,” Nilanjan Mukherjee, head of marketing, personal care products business, ITC said in the statement.