Auto major Fiat has kick-started its ‘Emozione Italiana’ culture week at Koregaon Park in Pune. The design contest, which will be on till February 22, is aimed at students studying automobiles or design in Pune.

“The culture week aims to create awareness about the reality of the automotive environment in Italy, as also to tap into the existing talent among the Indian student community,” said a company executive. The event is taking place in Pune as the city is considered the automobile capital city of India, like Turin for Italy.

“Pune is a centre for education. While Fiat has a factory in Pune, we also have our people in training. We thought this was the best place to host such an event to explore talent. Incidentally, the event is happening for the first time in the country,” said the official. Students from reputed colleges such as the DYPDC Center for Automotive Research and Studies, Pune, DSK International, Pune, and the National Institute of Design, Ahmedabad, will participate in the event.

Styling

Touted as the first ever culture week for automobile students of the country, the week-long contest would focus on the styling aspects of cars, both interior and exterior. Students would focus on designing the Linea and Punto model from the Fiat stable.

While students from the transportation designing school would design the exterior of the car, students from the fashion designing institutes would design the interiors . The selected best designs would be put up on display at Fiat Caffe at Pune.

Nagesh Basavanhalli, Managing Director of Fiat Chrysler Automobiles India Operations said, “Fiat cars are famous for its Italian styling and aesthetic appeal. The event is aimed at motivating the youth of the country towards the automobile segment.”

Emanuele Nicosia, Managing Director of Beestudio, who has designed the Ferrari and has 38 years of experience in automotive design activity, and Ajay Sharma, Head of Design Programme at Fiat would share their experience with the students.

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