Flipkart.com has launched ‘In-a-day Guarantee’ service for its customers in select cities. The customers can place their orders before 6 p.m. on one day and get it delivered by the next working day. However, they need to pay an additional shipping fee of Rs 90 per item.
This service has been launched in Delhi, Noida, Mumbai, Chennai, Bangalore, Pune and Hyderabad and will soon be scaled to more cities.
Speaking about the launch, Ravi Vora, Sr. VP – Marketing, Flipkart.com said, “We have had a lot of customers requesting urgent deliveries, for reasons ranging from occasion-led gifts to pre-travel shopping. But given the large volumes that we handle it wasn’t feasible to address them on a case-to-case basis. We have now built the capability into our supply-chain and can now offer it as a guaranteed feature. This value-added service is available to consumers who need it – making online shopping a viable option even for last-minute purchases. We hope this will further accelerate the adoption of e-commerce in the country.”