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The ‘Ford Figo Bharat Yatra', an activation drive by Ford India, culminated in Kochi today. The Yatra kicked off in July to celebrate the Figo's milestone of 100,000 sales within 15 months of launch, exports to 27 international markets, and recognition as a value-for-money vehicle.
The pan-India drive covered 1,000 towns across 20 States and gave consumers the chance to connect to Ford Figo, resulting in over 17,000 test drives. Speaking on the occasion, Mr N. Raja, Vice President, Sales, Ford India said the number of enquiries, on-the-spot bookings and thousands of test drives conducted during the Yatra suggest that Figo's value proposition continues to find resonance in the market.
The company is set to expand its sales and service network to more than 200 outlets in 120 cities by the year end, with new dealerships coming up at 13 new locations such as Sholapur, Gulbarga and Tirupur, he added.
Mr Thomas Cherukara, Director, Kairali Ford, said the Yatra gave the brand the opportunity to connect with consumers in smaller towns and cities, giving them a chance to experience the Figo's offering.
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