Freecultr, an online apparel brand, on Thursday announced that it has tied up with the Kolkata Knight Riders (KKR) as the frachise’s official casual wear partner.
Freecultr will manufacture and sell the Shah Rukh Khan owned franchise’s whole range of casual wear and accessories that include polo T-shirts, denims, shoes, hats and wrist bands. This, incidentally, is KKR’s first merchandising tie-up during the fifth season of IPL.
Products will be available online from Saturday (April 7). While crew neck and polo T-shirts are priced between Rs 599 and Rs 1,099, wrist bands are priced at Rs 99.