GlaxoSmithKline Consumer Healthcare, makers of the brand Horlicks, on Monday announced the launch of its Horlicks Aahar Abhiyan.
The campaign will aim to address issues of malnutrition among the youth. Actor Vidya Balan has been roped in as brand ambassador for the campaign.
In West Bengal, the company will partner a non-governmental organisation called Child in Need Institute. Under the campaign, GlaxoSmithKline will contribute Re 1 towards the initiative from the sale of Horlicks in the state.