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Car maker General Motors India today said it has appointed advertising agency McCann Erickson to handle creative and digital accounts of brand ‘Chevrolet' in the country.
“The decision to appoint McCann Erickson was taken to consolidate the entire creative and digital business under one agency which has the capability and band—width to support the growing business of Chevrolet in India,” the company said in a statement.
McCann Erickson will be responsible for all the brands in GM India's portfolio including, Chevrolet Spark, Beat, Aveo U—VA, Aveo, Cruze, Optra, Tavera and Captiva.
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