Comments
GMR Sports-owned Delhi Daredevils has signed up with daredevilry flag-bearers to boost its brand image and also to engage with fans. The company has roped in four sportspersons including athlete Ms Anuradha Vaidyanathan, ultra marathon runner Mr Arun Bhardwaj, skier Ms Reena Kaushal Dharmshaktu and mountaineer Mr Arjun Vajpai to act as its flag bearers. The GMR Sports Head (Marketing), Mr Hemant Dua, said the, “Our marketing campaign for the year will revolve around the banter between our cricketers and our die hard fans, through these superfans”.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.