GMR Sports signs four Delhi Daredevil superfans

GMR Sports-owned Delhi Daredevils has signed up with daredevilry flag-bearers to boost its brand image and also to engage with fans. The company has roped in four sportspersons including athlete Ms Anuradha Vaidyanathan, ultra marathon runner Mr Arun Bhardwaj, skier Ms Reena Kaushal Dharmshaktu and mountaineer Mr Arjun Vajpai to act as its flag bearers. The GMR Sports Head (Marketing), Mr Hemant Dua, said the, “Our marketing campaign for the year will revolve around the banter between our cricketers and our die hard fans, through these superfans”.