Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to address the attention of the growing number of home furniture and accessories consumers.
The collaboration would leverage IBM Design Thinking and Commerce Solutions to deliver personalised and seamless Omni Channel Brand Experience across its three brands (Godrej Interio, U&Us and a new lifestyle home furniture brand) and increase brand loyalty by delivering a seamless personalised shopping experience across store, mobile and social channels.