Godrej has launched Cuisine Regale, a premium lifestyle modular kitchen gallery brand from Hyderabad and plans to set up 6 stores in key metros by next year and 20 within two years.
The brand made its debut in Hyderabad with the launch of its store in the upmarket Jubilee Hills. Spread over 2000 sq.ft, the newly launched store in Jubilee Hills will currently showcase three kitchen furnishings--Glacier, Neue and Melange—all of which will cater to the distinct requirements of consumers making cooking more enjoyable
Navroze Godrej, Executive Director and Head of Innovation & Strategy, Godrej & Boyce, said, “With design thinking and innovation at the core of our businesses, as a group, we are constantly striving to shape the future and transform lives. Cuisine Regale is the latest of our business portfolio that promises to transform lives.”
“With this new brand in the premium kitchen space, we will provide our customers an entirely new experience which will go beyond the boundaries of traditional kitchen space. The main aim is not only to provide premium products but also provide an opportunity and experience that showcase their passion,” he said.
An innovation driver for the group, design thinking has been at the core of Cuisine Regale seeks differentiate it from any other local or international brand in this space. From creating interesting consumer touch points in the galleries, to expert guidance by designers to building solutions for kitchens including appliances and accessories, as well as complete turnkey kitchen solutions, Cuisine Regale is being presented as a destination store.
The brand is aiming at assuming 25 per cent of the premium kitchen market share over the next 5 years. The organized kitchen market size is approximately Rs 1,100 crore of which the premium segment constitutes about Rs 250 crore. Cuisine Regale will provide personalized services and turnkey kitchen solutions.