Godrej Consumer Products is segmenting the household category with a new range of products targeting kids with a new range in the personal and outdoor category under the Goodknight brand.
It has got on board celebrities like Lara Dutta and Mahesh Bhupati to endorse the range, which includes products like fabric roll on, patches and cool gel. The personal repellant category is pegged at ₹126 crore and forms 3 per cent of the household insecticide category in which Godrej is the market leader with brands like Goodknight and Hit.