Reliance has rolled out new television commercials for its all-share postpaid plan featuring Anushka Sharma and her ‘family.’
The television commercials (TVCs) have been conceptualised by Grey India. Produced by Rising Sun, the films have been directed by Shoojit Sircar.
Anushka’s teenage brother, a vulnerable-looking boy, storms into the room where Anushka is watching TV with the parents with a Reliance phone bill in hand, demanding an explanation as to why his name does not feature on the bill for a plan that is supposed to be shared by a family.
Anushka plays a joke on her unsuspecting brother and then breaks the idea of the `family plan' that Reliance has brought out which will allow family members to share talk, text and data.
Commenting on the launch, Sanjay Behl, group head, brand and marketing, Reliance Communications said, ``The new plan is a first-of-its-kind offering in the country that will provide a compelling new experience to subscribers using multiple smart communication devices with the exclusive facility to share voice, data and text on a single bill giving them affordability along with great convenience. Almost like a `one bill' concept for the entire family or group.”
Malvika Mehra, National Creative Director, Grey India said, “The audience has been enjoying the chemistry between the characters played by Anushka and Ranvijay. This is the first time we are introducing Anushka's family so there is a new energy in this film.”
She added, “There is also an interesting take on the music, we purposely did a filmi and dramatic track in sync with the joke they all are playing on the poor brother.''