Growth not yet affected by Rupee fall: Samsung

Samsung India does not seem to have been affected by current market slowdown, if growth rates achieved by the company during the course of year until now are any indication.

Sueng Koo Kim, Senior Vice-President, Samsung Consumer Electronics, said that the company clocked a growth of 50 per cent in smartphones and 35 per cent in consumer electronics.

Last year, the business revenue was to the tune of Rs 24,000 crore.

Kim, who was here to inaugurate a new Samsung brand showroom, told

Business Line that the company has maintained the growth despite the precipitous fall in rupee value. But he said that it might affect the fortunes of the company in the long run if the volatility in rupee continues untamed.

To augment sales by coming closer to customers, he said the company has decided to open 1,000 exclusive brand shops in the country in the next six months over and above the present 450. These shops will offer all technology products including mobile phones to home appliances and IT under one roof.

Of this, 21 exclusive brand showrooms will be in Kerala. Syscon Group, which has established electronics distribution network in Central Asia, will be the partner of Samsung for exclusive brand shops in Kerala.