Gujarat Tourism on Friday said it has entered into a marketing tie-up with travel services provider Cox & Kings to promote the state in India.
The tie-up is for a period of one year and Cox & Kings will be the official marketing partner for Gujarat Tourism, Tourism Corporation of Gujarat Ltd (TCGL) said in a statement.
“As our marketing partner we believe that they (Cox & Kings) have the expertise and reach to promote Gujarat as a destination in the Indian domestic market,” said Mr Sanjay Kaul, Managing Director,TCGL.
Under the tie-up, Cox & Kings will create market and operate these tour packages for various destinations and circuits in Gujarat for one year.
The packages will be made available through its network of offices, franchisees and other consumer touch points, it said, adding the company has also been mandated for promoting the state via media and provide consumers the facility to book online on its website.
Commenting on the tie-up, Cox & Kings Vice President, (Bharat Deko), Mr Yusuf Poonawala said: “We promote different destinations in India and have the expertise to project the untapped tourism potential of Gujarat.
Gujarat has been promoting itself as a tourist destination in the past few years and has even roped in Bollywood superstar Amitabh Bachchan as its brand ambassador.