H&R Johnson (India) is planning a pan-India network of retail experiences zones under three different formats targeting large metros and tier II cities.
These experience zones will take the form of Shop-in-Shops and will be branded as Johnson Arena, Johnson Class and Johnson Xclusiv.
The company has set up 32 retail zones by the first half of current fiscal and plans to have a footprint of nearly 100 by the end of current fiscal and thereafter enhance it to a chain of about 300 within two years, according to Dinesh Vyas, Brand Head (Johnson), H&R Johnson (India).
The company, a part of Prism Cement, plans to use these retail experience stores to recreate bathroom concepts. This will include the newly created Disney Bathroom Concepts.
H&R Johnson (India) also operates 54 modern retail stores with the large format House of Johnson and smaller Johnson Corners. It has proposed to expand the House of Johnson stores to over 20 during the current fiscal.
The company has invested about Rs 400 crore to build capabilities across its business verticals. It has invested Rs 225 crore to increase the vitrified manufacturing capacity at its Silica joint venture unit in Andhra Pradesh and second bathroom product manufacturing unit in J&K.
The company expects its Silica venture to contribute about Rs 300 crore in revenues and its engineered marble and quartz business another Rs 150 crore to its topline.
H&R Johnson (India) expects to close the current fiscal with revenues of Rs 2,000 crore, up from Rs 1,729 crore it logged last year.