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Broadcaster HBO has roped in Black White Orange Brands as its official licensing and merchandising agent in India for the ‘Game of Thrones’ merchandise.
This partnership throws open opportunities for HBO to build on the worldwide ‘Game of Thrones’ fan-base by developing officially licensed products for its followers in India.
Internationally, HBO Global Licensing has created a robust catalogue of ‘Game of Thrones’ products, from conventional categories such as apparel, figures, collectibles and digital games to speciality categories such as special edition board games and a range of craft beers.
Black White Orange will represent HBO in India to develop licensed products such as apparel, wall décor, drink-ware, stationery, and other collectibles.
Bhavik Vora, Founder & CEO, Black White Orange Brands said, “This is a huge achievement for us at Black White Orange, and to say we are ecstatic would be underplaying the surge of emotions we’re feeling. Game of Thrones fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives.”
Black White Orange, which started in September 2015, has also signed on leading brands like NBCUniversal, Sesame Street, Brand YouWeCan, The Emoji Company and bCreative. The association with HBO and ‘Game of Thrones’ further strengthens its position as a key player in the brand licensing and merchandising industry in India.
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