Hermle, the 96-year-old German clockmaker, has launched its range of clocks in India. Launching the company’s table clocks, wall clocks, grandfather clocks, mantle pieces and Tellurium to a niche and growing market, Jens Quaeck, International Sales Director for Uhrenmanufaktur GmbH, said: “In this digital age, Hermle means precision German engineering and all the clocks are hand-crafted.”

“The clocks and clock movements are our main business and we are excited to be in India. We expect good numbers here as there is a renewed interest in clocks of all kinds. It is not just as a gift, but also to adorn living rooms, office spaces and gives meaning to blank walls,” he added.

The German clockmaker, who considers India an evolving market for luxury goods, will distribute the Hermle range through Sklyarkk Trading, a Bengaluru-based company.

Quaeck, who is a third-generation family member, said: “Though the world has moved on to the digital age, at Hermle, innovation has been the key and a constant process.”

“Each of these pieces starts with a price range of Rs 20,000 and go on to about Rs 2 lakh apiece. There are some clocks such as the Tellurium, which can go up to Rs 20 lakh, depending on its size and what adorns it,” said Sanjay B. Hasija from Skylarkk Trading Co, a Bengaluru-based company.